As explained below, we use your information to improve, support and administer the Platform, to allow you to use its functionalities, and to fulfill and enforce our Terms of Service. We may also use your information to, among other things, show you suggestions, promote the Platform, and customize your ad experience.
To fulfill requests for products, services, Platform functionality, support and information for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and to solicit your feedback.
To customize the content you see when you use the Platform. For example, we may provide you with services based on the country settings you have chosen or show you content that is similar to content that you have liked or interacted with.
To send promotional materials from us or on behalf of our affiliates and trusted third parties.
To improve and develop our Platform and conduct product development.
To measure and understand the effectiveness of the advertisements we serve to
you and others and to deliver advertising, including targeted advertising, to you
on the Platform.
To make suggestions and provide a customized ad experience.
To support the social functions of the Platform, including to permit you and others
to connect with each other (for example, through our Find Friends function), to suggest accounts to you and others, and for you and others to share, download, and otherwise interact with Member Content posted through the Platform.
To use Member Content as part of our advertising and marketing campaigns to promote the Platform.
To understand how you use the Platform, including across your devices.
To infer additional information about you, such as your age, gender, and
interests.
To help us detect abuse, fraud, and illegal activity on the Platform.
To promote the safety and security of the Platform, including by scanning, analyzing, and reviewing Member Content, messages and associated metadata for violations of our Terms of Service, Community Guidelines, or other conditions and policies.
To verify your identity in order to use certain features, such as livestream or verified accounts, or when you apply for a Pro Account, to ensure that you are old enough to use the Platform (as required by law), or in other instances where verification may be required.
To communicate with you, including to notify you about changes in our services.
To announce you as a winner of our contests or promotions if permitted by the
promotion rule, and to send you any applicable prizes.
To enforce our Terms of Service, Community Guidelines, and other conditions
and policies.
Consistent with your permissions, to provide you with location-based services,
such as advertising and other personalized content.
To train and improve our technology, such as our machine learning models and
algorithms.
To combine all the Information We Collect or receive about you for any of the
foregoing purposes.
To facilitate sales, promotion, and purchases of goods and services and to
provide member support.
For any other purposes disclosed to you at the time we collect your information
or pursuant to your consent.